P.a.v.e. spring speakers series: Managing the Savvy Artist Career

Savvy Musician Author David Cutler

March 26, 2012, 4:30 p.m.

School of Art
Arts, Media and Engineering
School of Dance
The Design School
Herberger Institute for Design and the Arts
School of Music
School of Theatre and Film
Location: Lyceum Theatre
Campus: Tempe
Cost: Free

David Cutler, a leader in arts career and entrepreneurship training, discusses "Managing the Savvy Artist Career” when he visits the ASU Tempe campus March 26 as the next p.a.v.e speaker. Cutler’s book, The Savvy Musician, is designed to help musicians take control of their careers, providing guidance in “building a career, earning a living and making a difference.” It examines critical elements often overlooked or misunderstood by musicians, according to Cutler, such as entrepreneurship, product development, branding, marketing, networking, the new recording paradigm, personal finance, funding, relevance and legacy. The book was heralded by Jeffrey Zeigler of the Kronos Quartet as, "Hands down, the most valuable resource available for aspiring musicians."

Cutler balances a varied career as a jazz and classical composer, pianist, arranger, educator, conductor, collaborator, concert producer, author, blogger, consultant and speaker. He teaches at Duquesne University, where he also serves as the Coordinator of Music Entrepreneurship Studies. For more information, visit www.SavvyMusician.com.
The talk is part of the p.a.v.e. spring speakers series. P.a.v.e., part of the Herberger Institute for Design and the Arts, offers public programming and curricula and supports student learning, creativity and innovation through its arts venture incubator, one of only four in the nation. This event is free and open to the public.