Why Industry Leaders Embrace Digital Change Agents and Experimental Cultures

Why Industry Leaders Embrace Digital Change Agents and Experimental Cultures

With Industry 4.0 in full swing, what does it take to create a digitally transformed business? Today’s digitally maturing companies feature at least two attributes: Digital Change Agents and Test-and-Learn Experimentation Cultures. Leaders and managers seeking to move from what’s now to what’s next find new ways to structure key roles and functions and embrace these distinct properties. Join this webinar to see new pathways toward digital maturity through people, processes, and performance.

• Discover what Digital Change Agents do in successful digital transformations.

• Learn how global companies create centers of Test-and-Learn Experimentation excellence.

• See how empiricism drives leaders’ data-driven decision making.

• Understand when unexpected customer and operational patterns are still worthy of action.

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Patrick Lynch is a global business consultant and instructor with a passion for transforming organizatons. Lynch is a clinical professor at Thunderbird School of Global Management and instructs courses for students and executives, including Big Data Analytics in the Global Economy and Decision Making with Analytics. His consulting focuses on benchmarking leading-indicators for employees, suppliers, processes and techniques leading to new business efficiency. 

Robert Schaeffer
Thunderbird School of Global Management
602-496-7053
exec.ed@thunderbird.asu.edu
https://thunderbird.asu.edu/executive-education/online
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