Book launch of The Craft Advantage and the preview for Super-Architect: The Future of Architecture

Event description

  • Academic events
  • Free
  • Open to the public
  • Professional and career development

Join us for an encore presentation of The Craft Advantage and the preview of Super-Architect: The Future of Architecture that will be launched in late 2024.  

The Craft Advantage illuminates the pivotal role of craft for growing effective influence in the profession of architecture. It illustrates the pressures that have shaped a slow decline in craft and resulted in a reduced influence within the industry. The book reveals strategies and skills to reverse the decline and reestablish craft as a core value for the betterment of the profession and the built environment. Following the encore of The Craft Advantage is a preview for the next upcoming book called Super-Architect: The Future of Architecture.  This book illustrates the characteristics required to achieve a future resilience against and in harmony with the future trends in project delivery, technology and the industry market.  The book outlines next level integration strategies with design and construction, AI and the integration of craft and AI. It presents the values and skills that define the "Super-Architect”. It also includes interviews and quotes from emerging professionals who will, someday, occupy the future of the profession and the legacy they hope for. The Craft Advantage is foundational setting the table for Super-Architect to illustrate what a future high performing, resilient and effective architecture profession can look like.

There will be copies of The Craft Advantage available at this event at a student/faculty discount.

This is a hybrid event. Attend in person on The Bridge or join via Zoom.

Event contact

Elena Rocchi

Wednesday, February 21, 2024


5:00 pm7:00 pm (MST)