Name, Image, Likeness for Student-Athletes with the USPTO

Athletes and influencers interested in leveraging your image and influence to monetize your personal brand are invited to join us in person or via livestream on Oct. 10, from 9:00 a.m. to 5 p.m. PT to discuss Name, Image, and Likeness (NIL) at Arizona State University (ASU)'s Sandra Day O'Connor College of Law. 

Whether you're an emerging influencer or a seasoned athlete, this dynamic program offers invaluable insights and tools to transform your passion into profit. Don't miss this opportunity to learn from industry experts, network with peers, and take your brand to the next level. 

Kate Fitzgerald, a senior on the ASU Women's Beach Volleyball team, will join USPTO's Deputy Director Derrick Brent for a fireside chat during this event to discuss how she licensed her own clothing brand with ASU and how NIL rules drove her business strategy.

This event will also cover:

•    The basics of NIL rules and related governance
•    How to build an effective brand
•    Common pitfalls regarding NIL contracts
•    Trademark prosecution before the USPTO
•    Benefits to registering a trademark with the USPTO

Thank you to the United States Patent & Trademark Office, The McCarthy Institute, ASU's Sports Law & Business Program, and Sun Devil Athletics for your support.