The brain hates losing (and other news from neuroeconomics)
Event description
- Academic events
- Free
- Health and wellness
- Open to the public
- Science
Presenter: Colin F. Camerer, PhD from California Institute of Technology
Title: The brain hates losing (and other news from neuroeconomics)
This is part of the Arntzen Grand Challenges Lecture Series.
The Arntzen Grand Challenges Lecture series is inspired by Charles Arntzen, founding director of the ASU Biodesign Institute.
RSVP here by Thursday, Oct. 26.
Abstract: Neuroeconomics is a new synthesis that seeks to understand and causally influence brain mechanisms that underlie computation during economic decisions. For example, the brain differentiates losses from gains, and really dislikes losing. This lecture will discuss how aversion to loss and our emotional response to losing events can explain aspects of consumer purchases, stock trading, and sports. This evidence fuels an optimistic view in which measurements of brain activity can improve understanding of the biology that underlies economics.