Cialdini 40th Anniversary of Influence

40th Anniversary of Dr. Robert Cialdini's best-selling book, "Influence: The Psychology of Persuasion"

Dr. Robert Cialdini is Regent’s Professor Emeritus of Psychology and Marketing at Arizona State University; a THREE-TIME New York Times bestselling author, and a founder of the Cialdini Institute. He has published over 240 scientific peer-reviewed articles. Collectively, his books, including Influence and Pre-Suasion, have sold over 7 million copies in 49 languages. His YouTube video on Influence has had over 14 million views.

Robert Cialdini, is a titan in the fields of influence and persuasion.  He is highly regarded academically and in business globally. He has spent his career publishing scientific research on what causes people to say “Yes” to requests ethically. The results of his research, his ensuing articles, and his New York Times bestselling books have led to his election to the National Academy of Sciences and the American Academy of Arts and Science.